Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content [...]

5 Easy steps for engagement for your business on Instagram!

Over the years, social media has gained a huge impact on how businesses present themselves and gain popularity. It is, therefore, very important for businesses to know how to increase and engage with their following on social media. Nowadays, it will assure their livelihood against their many new emerging competitors. [...]

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked [...]

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