Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

How will machine learning change the state of digital marketing?

With the recent innovations in machine learning algorithms, the digital marketing industry has streamlined marketing processes and made companies more successful. Machine learning helps digital marketers analyse big data faster in order to make decisions more data driven and customer focused. Brand monitoring Firstly, most business on the Internet receive [...]

How chatbots can help your digital marketing strategy

What is a Chatbot? A chatbot is a software that can simulate a conversation automatically.  It is powered by artificial intelligence and has built in responses that they will select depending on what a user enters. In other words, a chatbot allows users to have a live chat option while [...]

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