Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Influencer Marketing : Why?

Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands more value. They have committed and engaged groups of followers on social media. In recent years, influencer marketing has become a huge and crucial part [...]

Tips to Create Effective TikTok Ads

TikTok has experienced phenomenal popularity in recent years. Whether it's for tutorials or funny videos, young people love this social media. Many companies already use it as a platform to promote their brands with TikTok ads. Why don't you do the same? Even if the format is different, neglecting it [...]

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