Do you want your webpage shown on the top in the Google search in long term? You should adopt SEO and start your SEO website design.
What is SEO?
SEO stands for Search Engine Optimization. It is a process of optimizing your website for the purpose of getting free traffic from search engines. A good SEO strategy is to improve the quality and quantity of organic traffic.
So, how can we launch a good SEO strategy?
Before drafting the SEO website design, we should pay attention to Search Engine Ranking factors in SEO in order to benefit from digital marketing. It divides into 3 parts- Technical SEO, On-site SEO, Off-site SEO.
SEO website design in Technical SEO:
It is to optimize the non-content elements and improve the backend structure and foundation.
1. Fully crawlable page
Google needs to access and index in your content to determine your rankings in the search engine result. Thus, you need to ensure your website is fully crawlable. If your website adopt robots.txt, the search engines are blocked from accessing the page and will not index the page at all. Please pay attention to it: If Google cannot access certain parts of your page, it is going to harm your search engine visibility.
2. Mobile Optimized Site
Google pay attention to mobile optimized site. It is because people nowadays using different devices (for example, smartphone, laptop, tablet, etc.). To test your website, there is a tool called “Mobile-friendly Test” published by Google.
3. Site loading speed
It is a very crucial ranking factor for Google to evaluate your webpage. Google has even come out and said ” page speed” is a ranking factor for mobile searches.” Hence, you should ensure your website provide a high loading speed. Page Speed Insights is recommend for testing the website speed.
SEO website design in On-site SEO:
It helps Google understand a page of content.
4. Content quality
In order to get a higher place in google, the content needs to be USEFUL and STRUCTURED.
First, for usefulness, the website should satisfy users’ wants when they are using the search engine.
For example, the user is a sports beginner and searching for “Crossfit Exercise”.
From the picture, the article listing out the 17 best CrossFit exercise information is definitely more useful than the article expressing the writer’s passion for Crossfit.
The SEO-friendly content is highly-structured. It is because well-structured content (with sections) is easy to read. It is not only let the users find their answer faster, but also let google understand the content easier.
Here is the example to demonstrate.
5. Keyword usage
Before building up the website, you should search for the keywords which contain high volume. After choosing your suitable keyword, you need to use that keyword on your page in the appropriate times. Otherwise, Google will not understand which keyword you are using. And here is a tip that you can make some smart changes in your main keyword in your content, instead of writing the exact keyword for serval times.
6. Content Freshness
An SEO website design also need to consider content freshness. The reason is that Google wants your content is still relevent and up-to -dated. Thus, you need to update your website regularly since you published the website. Google will measure the freshness directly and then affect your position.
SEO website design in Off-site SEO:
It helps build the website reputation and authority by connecting with other trustworthy websites.
7. Number of backlinks
Backlink is help to gain the trustworthiness, referral traffic and relationships. As a result, the more backlinks you have, the higher ranking you received. Furthermore, the link building helps increase the traffic by the outreaching other relevant websites about your topic.
E-A-T stands for Expertise, Authoritativeness and Trustworthiness. Google wants promote the content written by expert on that topic. Therefore, we need to be aware to design the webpage. First, it is essential to identify the authors. Google wants to know who write the article. Moreover, the webpage needs to be transparent by using contact form or email address. It let user cam find us easier.