Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

How to write an impactful email

Personalization The first thing to know when writing an impactful email is the audience you are writing it too. You have to know the target market, the person and the environment this person is in. You really have to put an extra effort to learn a minimum about this person, [...]

How to go viral on TikTok?

How to go viral on TikTok? - The secret of brand promotion Over the past few years, TikTok has become one of the most popular social media platforms and the influencer label. Many companies set up their accounts to promote the brand and attract new customers. However, for many, the [...]

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked [...]

How to get free followers on Instagram: 5 top hacks

How to get free followers on Instagram: 5 top hacks Nowadays Instagram is the third most used social media in Canada and many of their users are looking forward to grow in this platform like their favorite celebrities or “instagramers”. To get to that succeed, the trail is not easy [...]

Why you should consider TikTok for your next event marketing

  TikTok is a social media platform that has become quite popular since it was launched. With 1 billion active users, mostly within the age of 13-24,  TikTok can be an useful way to promote and advertise your next event. Why TikTok? When companies begin to wonder what kind of [...]

Small business should use TikTok: 5 reasons why

TikTok is an app that was launched in 2016 in China and has quickly become one of the most popular social media platforms. Nowadays it is the fastest growing social media and it is impossible to ignore its power. So here are 5 reasons why should every small business use [...]


Want to know how to make money online? Looking for passive income ideas? Here it the perfect place to get you started. Affiliate marketing will help you earn money while you sleep without lots of effort and few risks. You can do this side hustle at home wherever you are [...]

Canonical Links: Why You Need Them to Improve Your SEO

If you own an e-commerce website or have a website that operates in multiple countries, you probably face the need to use canonical links. What are canonical links? Canonical links are a content optimization technique that could help you improve your SEO. What is content duplication, and why is it [...]

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