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HEC Montréal | Digital Marketing students Blog

5 tips to develop your TikTok influencer marketing strategy   A TikTok influencer creates and shares viral videos on Tiktok. For instance, influencers on TikTok have grown their followings to the point where businesses will compensate them to promote their products since they have built great relationships with their audience. Therefore, with the sensational emergence of this platform [...]

Influencer Marketing: Micro vs Macro

Influencer Marketing: Micro vs Macro The influencer marketing has an enormous potential in the social media age. It consists in impulse your brand through the recommendation of an influencer. This one will show your products or services to his followers. Nevertheless, there is a belief that always bigger is better [...]

Email Marketing: a beginner’s guide

The boom of modern social media platforms such as Instagram, Facebook and TikTok may, at first sight, seem to have taken the spotlight away from more traditional ones, such as the electronic mail. Every day there are more and more companies trying to promote their brands and products in these [...]

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content [...]

E-Commerce Security: TOP 10 HACKS

TOP 10 E-Commerce security hacks In today's world, the hacker universe is surely expending with all its threaths.  Fortunately, there is a way to be protected from possible frauds by following the suggestions of the E-Commerce security: TOP 10 HACKS page. TOP 10 HACKS: 1- Make sure to have a [...]

Pinterest for Business: How to Grow Your Business With Pinterest

Many companies have established marketing strategies on Instagram, Facebook and YouTube, but one social network often gets sidelined: Pinterest. Pinterest is a platform where users can gather ideas and become inspired by sharing visual content. With its 450 million monthly users it can offer massive advantages to businesses who wish [...]

Why do ad search extensions matter?

First of all, what are search ad extensions? When purchasing an ad with Google Ads, you are given a slot on their search page that will appear at the very top. You will also be given multiple options to customize your slot to your personal preference. Image by Robert Brady [...]

How Audience Segmentation Can Help You Stand Out

In every industry, many are the customers that come in contact with products and services and they all present different characteristics, opinions and behaviors. Communicating effectively, and differently, with the various segments of your audience can allow you to enhance the relationship with your existing customers and to understand who [...]

Why and how to get a sponsored story on Instagram?

WHY AND HOW TO GET A SPONSORED STORY ON INSTAGRAM? Nowadays, while we only look at the stories - which are photo and/or video content that only appears for 24 hours - of the people we follow on Instagram, we can often see so-called "sponsored" stories appearing in between them. [...]

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