The 4 Types of AI you should be familiar with?

Since its appearance, Artificial Intelligence has quickly become part of our lives. Little do we know about the impact that AI has on our lives. From facial recognition to suggestions for a new restaurant AI, a lot of questions have come to light regarding whether if AI is going to [...]

How will machine learning change the state of digital marketing?

With the recent innovations in machine learning algorithms, the digital marketing industry has streamlined marketing processes and made companies more successful. Machine learning helps digital marketers analyse big data faster in order to make decisions more data driven and customer focused. Brand monitoring Firstly, most business on the Internet receive [...]

3 Tips to Promoting your Podcast

 When promoting your podcast, attracting new listeners could be very difficult if you rely solely on luck and content. There are many different ways to digitally promote your podcast to grow your listener base. Here are some tips on how to promote your podcast.   Tip #1: Use SEO For [...]

How chatbots can help your digital marketing strategy

What is a Chatbot? A chatbot is a software that can simulate a conversation automatically.  It is powered by artificial intelligence and has built in responses that they will select depending on what a user enters. In other words, a chatbot allows users to have a live chat option while [...]

How does social media affect teens’ mental health ?

In recent years, social media has become a significant part of teenagers' lives. Studies show that 90% of adolescents aged between 13 and 17 have used social media. While social media can be beneficial, it can be very harmful to them as well. Understanding how it affects teenagers' mental health [...]

How to optimize site for mobile

Why optimize mobile site ? How to optimize site for mobile. In the last ten years the rises of mobile users has been astronomical. In 2021, the number of mobile users is over 50% of the current traffic online.  Therefore, it is now essential to optimize your website by prioritizing [...]

The Benefits of Using Instagram for Your Business

With a daily usage that increases along with ranking amongst the top 3 leading social media sharing platforms in 2020, marketers are starting to see Instagram as a viable option to increase brand awareness. Throughout this article, you will learn about the benefits of using Instagram for your business. Benefit [...]

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