Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

What is remarketing?

We know that every marketing campaign targets only a specific customer segment. But what is remarketing campaign?To find out what is remarketing and how it works, firstly we need to specify a marketing campaign.A marketing campaign can target the very essence of the presented service or product when it is [...]

3 Tips to Optimizing Your Instagram Posts

Did you know what Instagram was, 10 years ago? Chances are, like most people, you didn't, which makes it even more impressive how, in the past few years, Instagram disrupted the marketing industry. Althought it is a fairly new form of marketing, Instagram is used extensively by businesses to promote [...]

How does the TikTok algorithm work?

How does the TikTok algorithm work? What is TikTok? To know how the TikTok algorithm works, we need to start from the beginning and explain what TikTok is. It is a video sharing and a social networking smartphone application that was released in September 2016 for IOS and Android. By [...]

Artificial intelligence in marketing

Over the years, a new era has gradually developed. Controversial and debated, yet it simplifies our daily lives. It has an impact in many ways, but here we will focus on the importance of artificial intelligence in marketing: its advantages but also its limits. Advantages of artificial intelligence in marketing [...]

Why small Instagram influencers are more effective?

What are instagram influencers? On social media, especially Instagram, we refer to a few people as “influencers”. These people are known for having a large following of people who value and trust their opinions on various subjects. This reputation and large following can be acquired through the knowledge of said [...]

Why small businesses need social media

Are you thinking about launching your own business or to give more visibility to your company? Nowadays, social medias are part of marketing planification, they can help your start-up to obtain its first transaction and if you are wondering if your small business need social media, here are 5 reasons: [...]

How is artificial intelligence changing the recruiting process?

Artificial Intelligence (AI) has been proving to bring great benefits to the way companies are now recruiting for new talents. In the near future, AI is expected to bring a true revolution to businesses practices and to entirely occupy the heart of many global businesses. The use of Artificial Intelligence [...]

The limits of data tracking in digital advertisement

The limits of data tracking in digital advertisement In recent years, a worrying subject has surfaced for social media users. The lack of limits to data tracking in the digital advertisement industry made a lot of people talk. Indeed, a recent documentary has caused an uprising frustration with its arrival [...]

How to increase your B2B sales online in 2021

It’s no secret that selling is hard. And selling to other businesses is harder. In B2B sales (business-to-business sales) you are not selling to a single consumer who has clear needs, but to multiple decision-makers who have different viewpoints. Here are our strategies to increase your B2B sales in 2021, [...]

Social media policy for democracy

How important social media policy is for a better democracy Human usually feels powerful enough to think they can make great decisions. Since our social media platforms are overwhelming us with ads and trends, it only gets harder to figure out what our essential needs and our beliefs are. The [...]

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