The most popular articles from Digital @ HEC Montreal
AI-Driven Ad Optimization: Advertise Smarter, Not Harder.
In the realm of digital marketing, advertisers race against each other for attention. To arrive first at the finish line, they
TikTok Advertising: Explore Opportunities of Advertising on the Hottest social media.
introduction The TikTok platform is a social media platform that allows users to create and share short videos with a global
How to market your brand using UGC & Influencer marketing
You probably have heard about Influencer marketing. But, you may be wondering what is UGC? UGC stands for User Generated Content.
How to use TikTok SEO to promote your music in 2023 ?
Why is TikTok SEO so important for your music? Music artists must be aware that nowadays, one of the most effective
How AI makes RED’s content marketing so successful
Xiaohongshu, known RED, is a social media platform originating from China. Launched in 2013, it seamlessly merges e-commerce, content creation, and
Can Brands Start to BeReal?
If you belong to generation Z or simply like to follow the new social media trends, you surely know what BeReal
How a Chatbot is Beneficial in Marketing
Chatbot marketing is gaining popularity, especially after Facebook opened the ability for businesses to integrate bots with its messenger feature. A chatbot
Instagram: Driving Your Brand Engagement and Boosting Sales
Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and
Beauty Brands: How to make your makeup products go viral on TikTok
Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most
Influencer partnership: The new model of marketing campaigns.
Here is how partnerships with influencers can be beneficial to your brand. TikTok, Facebook, and LinkedIn are now filled with what
How to use ChatGPT to improve the SEO for your website
How to use ChatGPT to improve the SEO for your website. In today’s digital age, having a website is essential for
How does the TikTok algorithm work?
How does the TikTok algorithm work? What is TikTok? To know how the TikTok algorithm works, we need to start from
The Role of AI and Human Interaction in Digital Marketing
Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital
How UGC Can Help Your Brand Stand Out and Convert
Want to improve your brand’s conversion rates and establish loyalty with customers? Find out how user-generated content (UGC) can help. Learn
SEO and Content Marketing : The Perfect Digital Marketing Duo
When it comes to digital marketing, we find two strategies that often go hand-in-hand : search engine optimization (SEO) and content
How to use Instagram to select relevant keywords?
One of the most used social networks is Instagram, which can help businesses connect with their target market. This platform allows
Cookieless Future: What It Means For Advertisers
What is the ‘cookieless’ future? The cookieless future is a shift in digital landscape where marketers now have to rely less
FIFA World Cup 2022
Every four years, the most important international football tournament creates global excitement and unites people all around the world to cheer
Top 3 Influencer Marketing Tips for your Business
Influencers. Ordinary humans with the power to influence even an entire movement with just a single post on their social media
Hippoc: An AI-powered solution for high-performing Ad visuals
Hippoc is an AI-powered solution that uses neuroscience and AI to test and optimize ads. Thus, predicting the cognitive impact of
How to make good use of influencer marketing？
In the digital age nowadays, celebrities with specialized audiences may frequently add business values to the brand they corporates with. They