The most popular articles from Digital @ HEC Montreal
Bill C-18 The Online News Act: What’s new?
Published: 2023/11/14 Written by: Elliot Wyman Major regulation for Online Intermediaries concerning News coverage It worked for Australia, why don’t we
HOW TO ACTIVATE SEMRUSH PROMO CODE
You have been given a promo code for a free trial for semrush. Maybe your digital marketing professor gave it to
Can Brands Start to BeReal?
If you belong to generation Z or simply like to follow the new social media trends, you surely know what BeReal
Meta is laying off 11,000 employees: Is the future of social media at risk?
Meta, the parent company of social media apps like Facebook, Instagram, and Whatsapp is laying off 11,000 people, about 13% of
How UGC Can Help Your Brand Stand Out and Convert
Want to improve your brand’s conversion rates and establish loyalty with customers? Find out how user-generated content (UGC) can help. Learn
Elementor #25765
What is Social Media Marketing (SMM)? Social media marketing (SMM) is about meeting your customers and audience with the use of
The Music Industry : How TikTok Changed the Game!
Since its creation in 2016, TikTok has had, in many ways, an important impact on the music industry Here are 4
TikTok Algorithm: How does TikTok’s algorithm work?
What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it
The Role of AI and Human Interaction in Digital Marketing
Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital
Spotify Wrapped: Spotify’s successful marketing strategy
Even though competitors have surfaced since Spotify’s creation, such as Amazon or Apple, the platform continues to rule the market. The key to Spotify’s success? Personalization and innovation.
Crypto Fan Tokens, the impact on fan engagement.
Nowadays cryptocurrencies are one of the hottest topics on the internet, you cannot go anywhere without hearing people about bitcoin or
Rank high in Google: 8 tips for SEO website design
Do you want your webpage shown on the top in the Google search in long term? You should adopt SEO and
NFT games promoting luxury brands?
The rise of NFT games NFTs (non-fungible tokens) have gained more and more popularity, spreading their intrigue throughout the internet and
How is Augmented Reality (AR) revolutionising digital marketing and the markets
The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach
The 4 Types of AI you should be familiar with?
Since its appearance, Artificial Intelligence has quickly become part of our lives. Little do we know about the impact that AI
Digital and Omni-Channel Marketing
Digital marketing has vastly developed tactics and more globally, company’s marketing strategies throughout the years. An aspect having reaped the benefits
Beauty Brands: How to make your makeup products go viral on TikTok
Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most
Energy-Saving Web Solutions: 7 Google Analytics Strategies to Reduce Your Website’s Carbon Footprint
Nowadays, companies need to actively address their environmental impact and assume responsibility for the pollution they generate. One way to help
Is gamification effective in luxury ?
The digital revolution of luxury The change has begun, the virtual world has now a more than important place in the
Conversion rate optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of leads generated from website visits. This occurs because the
Newsletter
Choosing the digital future
To build YOUR future
Get an exciting job in a fast-growing field by choosing one of the digital programs at HEC Montréal