Want to know how to grow your YouTube channel fast in 2021?

Look no further! Here are 4 YouTube tips to grow your channel this year:

 

Tip #1: Optimise your YouTube videos for SEO

Why is SEO important?

We must not forget that YouTube is primarily a search engine. Therefore SEO, which stands for search engine optimisation, is essential to help you grow your YouTube channel. The algorithm uses metadata to figure out what your video is about and to rank it in search.  A video’s metadata comes down to its Title, Description and Tags, which should all be optimised.

How to optimise videos?

Now that you know the importance of optimisation, let’s look at how you can effectively do it.

The answer is simple: Keyword Analysis!

There are several tools that can help you with this, such as the Tubebuddy extension. Tubebuddy shows you the keyword search volume and the competition for that same keyword, both weighted and unweighted. Ideally you should be looking at the weighted score because that is the one specific to your channel. In order to have the best possible chance of ranking number 1 in the search, the keywords which you choose to target should not be too competitive, while being highly searched.

how to do keyword research using Tubebuddy

 

Tip #2: Make Appealing Thumbnails

What is Click-Through-Rate?

The click-through rate or CTR is a very important metric for the Youtube algorithm. It stands for the percentage of people who actually viewed your video per impressions shown. Thus, a higher CTR means more views, which can potentially lead to more subscribers, helping to grow your Youtube channel.

How to increase the CTR?

A good way to increase your click-through rate, besides writing a compelling title, is having an appealing thumbnail. There are thousands of videos being uploaded every hour on Youtube, so you have to make yours stand out. You need to think about the colours, fonts, amount of text and images, you want your thumbnails to have. More importantly, when you decide on a style, you need to be consistent with it. So, the thumbnails should be easily recognisable and portrait your brand.

Impressions click-through-rate on Youtube analytics

 

Tip #3: Increase Watch Time and Average View Duration

What is Watch time and Average view duration?

These two are very important metrics for the Youtube algorithm to measure engagement and consequently decide how a particular video is performing. The watch time refers to the amount of time viewers spent watching your video, whereas average view duration shows for how long the average viewer has watched your video.

So, in order to grow your Youtube channel fast, you need to focus on making viewers watch your video for as long as possible.

How to increase these two metrics?

You can make your content more interesting by showcasing your personality or having a particular editing style. You can also include a “hook” in the first 15 seconds, which makes the viewers curious to stay until the end of your video.

Watch time and average view duration as a measure of engagement on Youtube analytics

 

Tip #4: Promote Your Videos Externally

Driving external traffic to your videos is also a great way to grow your youtube channel fast in 2021!

If you are present on other social media platforms or have a blog, don’t forget to utilise them to promote your videos. You can also use your video to answer questions being made on forums, such as Quora and Yahoo, which will drive more traffic to your channel.