What is digital marketing?
In digital marketing, we emphasized the connection between potential consumers by using internet, email, social media. Also, digital marketing helps you to utilize digital media channel to promote your products and services and achieve some goals, like creating brand value and increase the sales and profit of company. By developing a digital marketing strategy, we can measure the effectiveness of digital marketing campaign by measuring, for example, estimate the percentage in retargeting and cost-per click.

Two main benefits that digital marketing can help to boost brand awareness

1. Digital marketing is effective than traditional marketing

Digital marketing mainly analyzes market conditions through actual and accurate numbers, and even companies can use analysis to improve website design. Also, company can use digital marketing to identity the effectiveness of keywords by estimating the keyword difficulty, competitive density, and volume since it is much cost-effective than using traditional marketing. In traditional marketing, marketer try to design some keywords in some creative campaign by following the market trend. However, traditional marketing can only estimate the effectiveness of campaign from the follower, the number of participants. Compared to digital marketing, company can use google analytics to find out the demographic of potential consumers, like, age, language, and location, so that company can hold a more effective advertising and campaign for target consumers and increase the level of brand engagement and brand awareness

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2. Digital marketing helps to expand the range of potential consumers
By comparing traditional marketing, marketer use SWOT to analysis the competitive advantage of products and spread out in social media. In fact, most of the campaign can only target a specific group of people by using lots of human resources and the time of preparing a campaign is much time consuming. In contrast, digital marketing focus on analyzing who are interest to the company before launching the advertisement and holding a campaign. In conclusion, it is a precise marketing and expand the range of potential consumers in every analyzing.