Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Why choose the short graduate program in e-commerce?

Digital transformation affects every business in every industry. E-commerce has experienced remarkable growth in recent years and you may well feel a little overwhelmed by all the challenges it brings. This short 15-credit course is the perfect program to refresh your skills and learn about the latest advances in the digital world.

etudiant microprorgamme en commerce electronique HEC Montreal

In short, the short graduate program in e-commerce is:

5 classes

Including Web application development, Web analytics, Digital transformation: perspectives and challenges as well as two optional courses among 9 choices which are all digital-related

Development

Of specific digital skills

Short training

Who will make the difference in your job

Face to face or distance

Depending on what suits you best.

Bridge

To the specialized graduate diploma

Témoignages

"Ce B.A.A. m’a offert un véritable tremplin. J’y ai découvert que plusieurs domaines de la gestion m’intéressaient : j’ai donc choisi une spécialisation mixte pour élargir mes débouchés."
étudiant 1 baa digital hec
Yannick Kouassi
B.A.A. trilingue 2021
"Je ressors de HEC Montréal avec un énorme réseau de contacts et une expérience de travail véritable, deux éléments qui ont été déterminants dans l’obtention de mon emploi actuel."
étudiant 2 baa digital hec
Justine Durand-Tremblay
B.A.A. 2021
"Le B.A.A. offre de très bonnes occasions d’explorer le marché du travail : j’ai eu la chance de faire un stage en entreprise comme responsable marketing. Ça m’a permis d’obtenir ensuite un emploi permanent."
Lina Belghiti
B.A.A. bilingue 2021

Choose the short graduate program in e-commerce to develop your digital knowledge!