Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Why choose the master's degree in e-commerce?

In a world where commerce takes place almost exclusively online, where data is king and where technology is becoming predominant, there is no doubt that a master’s degree in e-commerce offers you a door to the future. Continuing your graduate studies by choosing this program is an opportunity to take your digital knowledge to the next level to increase your work prospects!

Some particularly fascinating themes that will be covered in your courses:

Web analytics

Web analytics improves our understanding of Internet data and the tools and methods used to analyze that data to make strategic decisions about an organization’s Internet activities.

Web application development

Web application development requires understanding and using multiple languages ​​in a very specific assembly.

web analytique digital HEC

Digital transformation

Digital transformation is the use of IT in the renewal of organizations, in their operation as well as in their offer of products and services. These complex transformations are studied via several perspectives and levels of analysis.

Supervised project

The opportunity to have concrete work experience… and potentially find a job!

To successfully conclude your master’s degree, you will have to complete a mandate, related to your program, within a company. Moreover, supervised project offers are frequently published on digital @ HEC Montréal: when you have reached this stage, do not hesitate to come back here!

etudiant m. sc. en commerce electronique HEC Montreal

In short, the master's degree in e-commerce is:

16 to 24 months

Of school journey

12 classes

Digital-specific that will improve your knowledge

1 supervised project

Which will allow you to apply your learning in a business context

Finish with a diploma

Who will make you stand out in the job market


"Ce B.A.A. m’a offert un véritable tremplin. J’y ai découvert que plusieurs domaines de la gestion m’intéressaient : j’ai donc choisi une spécialisation mixte pour élargir mes débouchés."
étudiant 1 baa digital hec
Yannick Kouassi
B.A.A. trilingue 2021
"Je ressors de HEC Montréal avec un énorme réseau de contacts et une expérience de travail véritable, deux éléments qui ont été déterminants dans l’obtention de mon emploi actuel."
étudiant 2 baa digital hec
Justine Durand-Tremblay
B.A.A. 2021
"Le B.A.A. offre de très bonnes occasions d’explorer le marché du travail : j’ai eu la chance de faire un stage en entreprise comme responsable marketing. Ça m’a permis d’obtenir ensuite un emploi permanent."
Lina Belghiti
B.A.A. bilingue 2021

Choosing a master's degree in e-commerce means choosing the option to refine your digital knowledge as much as possible! Your learning will set you apart on the job market!