Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Why choose a master's degree in business intelligence?

This master’s program offers advanced expertise in the field of business intelligence, covering topics such as data analysis, data mining, predictive modeling, and data-driven strategic decision-making.

The program often incorporates practical projects, real-world case studies and business simulations, allowing you to apply your knowledge and develop operational skills that are directly applicable in a professional environment.

Some particularly fascinating themes that will be covered in your courses:

Implementation of technological change

This course aims to familiarize students with the process of implementing technological change as well as the theoretical models and diagnostic tools that underlie it. They will be made aware of the various issues associated with this type of change and the management strategies to be deployed.

Web analytics

Web analytics improves our understanding of Internet data and the tools and methods used to analyze that data to make strategic decisions about an organization’s Internet activities.

web analytique digital HEC

Digital transformation

Digital transformation is the use of IT in the renewal of organizations, in their operation as well as in their offer of products and services. These complex transformations are studied via several perspectives and levels of analysis.


The professors in this program are very active in research in the field of transformation
digital organizations, offer students coaching and funding opportunities
(in the form of a scholarship or research assistant position) numerous and interesting.

students in the dissertation pathway have access to several chairs, laboratories and research groups

• Chair of strategic management of technology

• Connected Health Research Chair

• Tech3Lab

• Digital meetings laboratory

• Information systems research group

Supervised project

The opportunity to have concrete work experience… and potentially find a job!

To successfully conclude your master’s degree, you will have to complete a mandate, related to your program, within a company. Moreover, supervised project offers are frequently published on digital @ HEC Montréal: when you have reached this stage, do not hesitate to come back here!

etudiant m. sc. en commerce electronique HEC Montreal

In short, a master's degree in business intelligence is:

16 to 24 months

Of school journey

12 classes

Digital-specific that will improve your knowledge

1 supervised project or 1 thesis

Which will allow you to apply your learning

Finish with a diploma

Who will make you stand out in the job market


"Ce B.A.A. m’a offert un véritable tremplin. J’y ai découvert que plusieurs domaines de la gestion m’intéressaient : j’ai donc choisi une spécialisation mixte pour élargir mes débouchés."
étudiant 1 baa digital hec
Yannick Kouassi
B.A.A. trilingue 2021
"Je ressors de HEC Montréal avec un énorme réseau de contacts et une expérience de travail véritable, deux éléments qui ont été déterminants dans l’obtention de mon emploi actuel."
étudiant 2 baa digital hec
Justine Durand-Tremblay
B.A.A. 2021
"Le B.A.A. offre de très bonnes occasions d’explorer le marché du travail : j’ai eu la chance de faire un stage en entreprise comme responsable marketing. Ça m’a permis d’obtenir ensuite un emploi permanent."
Lina Belghiti
B.A.A. bilingue 2021

Choosing a master's degree in business intelligence means choosing the option to refine your digital knowledge as much as possible! Your learning will set you apart on the job market!