Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN

Why choose the B.B.A?

The Bachelor of Business Administration offers you the opportunity to become a digital expert while developing knowledge in several areas of management before focusing on your specialization. Human resources, finance, information technology, economics, accounting, sustainable development, international business, entrepreneurship and innovation, marketing: these are examples of courses that you will take during the common core and which will introduce you to the world of business at 360°. This is therefore the ideal program if you are passionate about the entire business world!

Let's take an overview of your three years at the baccalaureate:

First year

Start of the common core

Common core

Even if you know your heart is in digital, this is an opportunity to explore and expand your horizon of knowledge. Special fact of this 1st year: you will always be with the same group of 60-70 students. The development of a strong sense of belonging is thus almost guaranteed.
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Second year

End of the common core and start of specialization

Start of specialization

You will now have the option to create your schedule yourself! Although you will still have a few core courses to complete, you will finally begin your specialization. This is the opportunity to register for a first digital course such as the marketing and media course (MARK 20113) or the digital marketing course (MARK 20118).
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Third year

End of specialization

Common core

It's time to focus on your specialization! Not only will you be able to deepen your knowledge through courses, but remember that your learning goes beyond the classroom. Whether by participating in a university competition or doing an internship, we encourage you to take advantage of this last year to enrich your career as much as possible.
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How will the digital enthusiast flourish at the B.B.A.?

Even if the B.B.A. does not only cover the digital theme, this does not mean that you cannot become an expert in the subject. On the contrary, the B.A.A. It’s three years that are customizable according to your interests! Find out here how to add your passion for digital to your career:

étudiante baa digital hec

In short, the B.B.A. at HEC Montréal is:

3 possible linguistic pathways:

French, bilingual and trilingual

3 years

Of school journey

The possibility of personalizing your journey thanks to:

Concrete courses in digital marketing, university competitions and business internships!

Classes of 60-70 students:

Easier to concentrate, to develop links with other students and to develop student-teacher proximity.


"Ce B.A.A. m’a offert un véritable tremplin. J’y ai découvert que plusieurs domaines de la gestion m’intéressaient : j’ai donc choisi une spécialisation mixte pour élargir mes débouchés."
étudiant 1 baa digital hec
Yannick Kouassi
B.A.A. trilingue 2021
"Je ressors de HEC Montréal avec un énorme réseau de contacts et une expérience de travail véritable, deux éléments qui ont été déterminants dans l’obtention de mon emploi actuel."
étudiant 2 baa digital hec
Justine Durand-Tremblay
B.A.A. 2021
"Le B.A.A. offre de très bonnes occasions d’explorer le marché du travail : j’ai eu la chance de faire un stage en entreprise comme responsable marketing. Ça m’a permis d’obtenir ensuite un emploi permanent."
Lina Belghiti
B.A.A. bilingue 2021

Choosing the B.B.A means taking the path of personalization!
Your learning will go beyond the classroom!