Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

TikTok Algorithm: How it Works

Introduction to TikTok TikTok, a video sharing platform, rose to fame in 2020, capturing a large audience of over 600 million. Its content are mainly short form videos with a variety of genres. Naturally, with this huge pool of users and engaging content, TikTok is often used as a tool [...]

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked [...]

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