Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!
Social media management tools Did you know that 52 percent of social media marketers believe that social media can have a great effect on a company's revenue and sales? Are you the founder of an innovative startup? A CEO for an enterprise in the fast fashion industry? Or maybe the [...]
How to go viral on TikTok? - The secret of brand promotion Over the past few years, TikTok has become one of the most popular social media platforms and the influencer label. Many companies set up their accounts to promote the brand and attract new customers. However, for many, the [...]
Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked [...]
TikTok is a social media platform that has become quite popular since it was launched. With 1 billion active users, mostly within the age of 13-24, TikTok can be an useful way to promote and advertise your next event. Why TikTok? When companies begin to wonder what kind of [...]
TikTok is an app that was launched in 2016 in China and has quickly become one of the most popular social media platforms. Nowadays it is the fastest growing social media and it is impossible to ignore its power. So here are 5 reasons why should every small business use [...]
Short Form Video Short form video in social media Thanks to Tiktok which is a short form video platform with the highest number of downloads on App Store in the U.S. in 2021, short form video becomes a new trend in social media, especially the teenagers. Lots of social media [...]
What is the buzz over influencer marketing? Influencer marketing has been embraced as one of the most effective channels in helping companies drive higher returns on investment (ROI). 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing [...]
Steps to add Alt text on Instagram for an already existing post: Tap on a photo on your profile. Click the three dots on the top right. Tap Edit. Tap edit Alt Text in the bottom right. Write the Alt Text (short description of the photo) and tap Done. [...]
As Russia's war with Ukraine drags on, the Kremlin is limiting the free flow of information online for Russians on several social media platforms. Russian authorities have blocked or restricted the use of several social media platforms, such as Facebook, Instagram, Twitter, WhatsApp and TikTok. Instagram’s suspension was issued [...]
How to promote an event using Instagram? Promoting events can seem complicated but with the right tool, you can get super good results. One of the main tools that event promoters use is Instagram stories and here we will see step by step how to do it. Step [...]