Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Why Canadian Companies Should Have a YouTube Brand Account

Why Canadian Companies Should Have a YouTube Brand Account Here are 3 of the many different reasons pushing Canadian companies towards the creation of a YouTube brand account 1. YouTube is a search engine that offers video responses Just like you do Google searches, YouTube is used by individuals researching [...]

how to brand yourself on social media in 2021?

How to brand yourself on social media in 2021? Introduction Over the past decade until today in 2021, social media user numbers grew exponentially. This type of growth is no news to anyone whether it being an individual or a brand. It is fair to say that it is at [...]

How does the TikTok algorithm work?

How does the TikTok algorithm work? What is TikTok? To know how the TikTok algorithm works, we need to start from the beginning and explain what TikTok is. It is a video sharing and a social networking smartphone application that was released in September 2016 for IOS and Android. By [...]

Why small Instagram influencers are more effective?

What are instagram influencers? On social media, especially Instagram, we refer to a few people as “influencers”. These people are known for having a large following of people who value and trust their opinions on various subjects. This reputation and large following can be acquired through the knowledge of said [...]

Social media policy for democracy

How important social media policy is for a better democracy Human usually feels powerful enough to think they can make great decisions. Since our social media platforms are overwhelming us with ads and trends, it only gets harder to figure out what our essential needs and our beliefs are. The [...]

How to use wisely Tiktok hashtags

How to use wisely Tiktok hashtags Tiktok Hashtags are tools used in social networks to increase its visibility and discoverability on every social media platform. This tool informs the platform about how the user organize his content. In this article, we will look at ways to get good tiktok hashtags, [...]

Promote your business with TikTok

TikTok is a social networking platform created in 2016 that has grown significantly in recent years. Today, TikTok has over 800 million users worldwide and has over 1 billion videos viewed every day. This makes it a great platform to promote your business and activities. We curated a list of [...]

How to use TikTok trends to grow your brand

How to use TikTok trends to grow your brand Since the COVID pandemic, Tiktok has become a “must-have” application. Indeed, the figures show that since the emergence of the global quarantine, the application has grown tremendously in terms of users. Nowadays, Tiktok is an application that arouses the curiosity of [...]

How to use social media platforms for free to unleash your sales?

How to use social media platforms for free to unleash your sales? Nowadays the world is becoming more connected and social media is gaining more power. Most people have an account in the most known platforms such as Facebook, YouTube, Instagram, among others. But the important question is: do they [...]

The dark side of social media: Unrealistic beauty standards

Nowadays, social media is often the home of many influencers. At first, it seems like a good opportunity because social media does reach a large audience. However, the majority of the content created by these influencers revolve around physical appearance. Social media users are convinced that what they see on [...]

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