Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

4 Steps to design a Social Media Advertising Strategy

4 Steps to design a Social Media Advertising Strategy Nowadays, paid social advertising is the most reliable way to attract customers, gain content views and drive more sales from day one. As 75 percent of Gen Zers and 48 percent of millennials are affected by social media ads in 2021 [...]

The introduction of instagram reels in digital marketing

The introduction of instagram reels in digital marketing How the introduction of reels on instagram has revolutionised the digital marketing era. Nowadays, Instagram Reels offers a new way to share short video clips of up to 15 seconds within the Instagram app.  With this addition, Instagram now has five content [...]

What You Need To Know About Social Media in 2022

What you Need to Know about Social Media in 2022 Nowadays, Social Media is one of the key digital marketing strategies. It is a method of communication and a way of reaching individuals that has gained popularity and effectiveness. Each campaign depends on many factors that define each advertisement and [...]


With over a billion people using Instagram every month, it has become a powerful platform for any business to build a brand and create an audience online. However, it also means that it has become difficult to capture your target audience’s attention and engage with your community. So how can [...]

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content [...]

Pinterest for Business: How to Grow Your Business With Pinterest

Many companies have established marketing strategies on Instagram, Facebook and YouTube, but one social network often gets sidelined: Pinterest. Pinterest is a platform where users can gather ideas and become inspired by sharing visual content. With its 450 million monthly users it can offer massive advantages to businesses who wish [...]

How Audience Segmentation Can Help You Stand Out

In every industry, many are the customers that come in contact with products and services and they all present different characteristics, opinions and behaviors. Communicating effectively, and differently, with the various segments of your audience can allow you to enhance the relationship with your existing customers and to understand who [...]

Why and how to get a sponsored story on Instagram?

WHY AND HOW TO GET A SPONSORED STORY ON INSTAGRAM? Nowadays, while we only look at the stories - which are photo and/or video content that only appears for 24 hours - of the people we follow on Instagram, we can often see so-called "sponsored" stories appearing in between them. [...]

5 Easy steps for engagement for your business on Instagram!

Over the years, social media has gained a huge impact on how businesses present themselves and gain popularity. It is, therefore, very important for businesses to know how to increase and engage with their following on social media. Nowadays, it will assure their livelihood against their many new emerging competitors. [...]

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