Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!
WHY CREATE A FACEBOOK PAGE FOR MY BRAND? Facebook is home to nearly 2 billion active users every month and is by far the most popular social network. This explains why it is so important for brands to create an engaging Facebook Business Page as part of their marketing strategy. [...]
Importance of effective Omnichannel management As of today customers interact with companies through a lot of different touchpoints. This has made the customer experience much more complex. Companies are expected to have multiple channels and media and the fragmentation among these is accelerating. Customer experiencers are shared among customers at [...]
How to become an internet marketer in three easy steps. Ever dreamt about working from home while still earning loads of money? In that case, internet marketing is the perfect career path for you. During the 21st century, the internet and the digital world has gone from its infant stages [...]
SEO basic elements SEO is a word you might have come across several times before, but what does it mean? Particularly, Search Engine Optimization, also known as SEO, is a terminology that is widespread in the digital marketing industry. SEO is a set of strategies and techniques that [...]
I assume that you know what is an “alt text”, but just in case you don’t know, let us clear this first: alt text is a very short description that programmers type in the HTML that describes the image. The web browser understands that the website wants to place an [...]
What even is blockchain? Simply explained, a block contains basic information about a transaction such as the amount of money, the date and time when it happened. Since private information is not disclosed, every block (or transaction) can be traceable with a unique code that is called a hash. As transactions happen and blocks [...]
HOW TO DO SEO FOR YOUR MOBILE WEBSITE What is mobile Search Engine Optimization (SEO)? Mobile SEO is the process of improving the experience of visitors who access your website from mobile devices, such as smartphones and tablets. This includes optimizing your website and making it mobile-friendly to ensure better [...]
How to use social media platforms for free to unleash your sales? Nowadays the world is becoming more connected and social media is gaining more power. Most people have an account in the most known platforms such as Facebook, YouTube, Instagram, among others. But the important question is: do they [...]
In this day and age, voice search has become ubiquitous. Since the start of the pandemic, especially, people tend to prefer using voice chat. This is not surprising, bearing in mind the ease of use: it’s fast, handsfree and lets you multitask. The rising popularity is showing in the [...]
Nowadays, most of companies are using digital marketing strategies on multiple different platforms in order to better reach their clients and potential clients. To build an effective mass media SEO strategy, we have to know first what kind of digital platforms are used the most. In 2021, according to the [...]