Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!


Is Accessibility Important to SEO Marketing?

What is Accessibility? According to Accessibility Services Canada, accessibility refers to the design of products, devices, services, or environments for people who experience disabilities. A disability is a physical or mental condition that limits a person’s movements, senses, or activities. More than 1 billion people worldwide, have a type of [...]

Blockchain: The Future of Digital Marketing

If you’re an insider in the world of digital marketing, you’ve heard the term blockchain at least once. Some of us understand it while others might still not know what it really means. However, it is very important to stay up to date and understand why it is the future [...]

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content [...]

Rank high in Google: 8 tips for SEO website design

Do you want your webpage shown on the top in the Google search in long term? You should adopt SEO and start your SEO website design. What is SEO? SEO stands for Search Engine Optimization. It is a process of optimizing your website for the purpose of getting free traffic [...]

How to improve your Amazon seller reputation

How to improve your Amazon seller reputation To make a great living with selling items on Amazon you need to have a great reputation. If you have a great reputation, you will be the first seller to pop-up on the website. Let me show you a few ways how to [...]

Canonical Links: Why You Need Them to Improve Your SEO

If you own an e-commerce website or have a website that operates in multiple countries, you probably face the need to use canonical links. What are canonical links? Canonical links are a content optimization technique that could help you improve your SEO. What is content duplication, and why is it [...]

Why choose micro-influencers over macro-influencers?

What is the buzz over influencer marketing? Influencer marketing has been embraced as one of the most effective channels in helping companies drive higher returns on investment (ROI). 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing [...]

Voice and Visual search: A SEO strategy?

In our daily lives it is becoming more and more common to use voice search when roaming the internet. Voice search, and even visual search is growing fast throughout the technology industry. There is a growing use of digital assistants in our homes. Siri, google, and Alexa are quickly becoming [...]

How to improve your Shopify SEO and increase sales

How to improve your Shopify SEO and increase sales How to improve your Shopify SEO and increase sales? With the previous difficult years living with a pandemic, more and more people were looking forward to moving their business to the internet. Platforms such as Shopify attracted a lot of new [...]

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