Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Why and how to get a sponsored story on Instagram?

WHY AND HOW TO GET A SPONSORED STORY ON INSTAGRAM? Nowadays, while we only look at the stories - which are photo and/or video content that only appears for 24 hours - of the people we follow on Instagram, we can often see so-called "sponsored" stories appearing in between them. [...]

Increase sales using TikTok

How to increase sales using TikTok? With the difficult times that we are currently living due to the pandemic, a lot of businesses were seeking for new ways to increase their sales. TikTok was definetily a game changer for some companies who were looking to increase their visibility and their [...]

How to Grow Your Brand using Instagram Marketing for Small Businesses

Growing a small business is not easy - there are several things like costs, profits, and sustainability of your business to worry about, especially when your city is flooded with thriving competitors and ever-changing consumer preferences. However, maintaining a social media presence can ease your worries if used the right [...]

Top 3 Influencer Marketing Tips for your Business

Influencers. Ordinary humans with the power to influence even an entire movement with just a single post on their social media platforms. In today's digital age, businesses who know how to make use of influencer marketing to their advantage undoubtedly have an edge in the competitive marketplace. With their huge [...]

Gatekeeping via Cryptocurrency

Throughout the Covid-19 pandemic, the world has witnessed a rise in popularity of everything related to cryptocurrency. If you were online during the first year, it was almost impossible to ignore new coins and projects. This year, there has been a rise in the popularity of NFT projects. Often, influencers [...]

Social media management tools

Social media management tools Did you know that 52 percent of social media marketers believe that social media can have a great effect on a company's revenue and sales? Are you the founder of an innovative startup? A CEO for an enterprise in the fast fashion industry? Or maybe the [...]

Rank high in Google: 8 tips for SEO website design

Do you want your webpage shown on the top in the Google search in long term? You should adopt SEO and start your SEO website design. What is SEO? SEO stands for Search Engine Optimization. It is a process of optimizing your website for the purpose of getting free traffic [...]

How to write an impactful email

Personalization The first thing to know when writing an impactful email is the audience you are writing it too. You have to know the target market, the person and the environment this person is in. You really have to put an extra effort to learn a minimum about this person, [...]

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