Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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4 Steps to design a Social Media Advertising Strategy

4 Steps to design a Social Media Advertising Strategy Nowadays, paid social advertising is the most reliable way to attract customers, gain content views and drive more sales from day one. As 75 percent of Gen Zers and 48 percent of millennials are affected by social media ads in 2021 [...]

Why do ad search extensions matter?

First of all, what are search ad extensions? When purchasing an ad with Google Ads, you are given a slot on their search page that will appear at the very top. You will also be given multiple options to customize your slot to your personal preference. Image by Robert Brady [...]

How to create featured snippet to rank #1 on Google?

As Google gets better and better at understanding search requirements, it wants to give searchers an immediate answer to their questions, so they won’t even have to browse through the search results to get it. That comes in the form of a featured snippet.   What is a featured snippet? [...]

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