Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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How to Create an Engaging Facebook Business Page

WHY CREATE A FACEBOOK PAGE FOR MY BRAND? Facebook is home to nearly 2 billion active users every month and is by far the most popular social network. This explains why it is so important for brands to create an engaging Facebook Business Page as part of their marketing strategy. [...]

The limits of data tracking in digital advertisement

The limits of data tracking in digital advertisement In recent years, a worrying subject has surfaced for social media users. The lack of limits to data tracking in the digital advertisement industry made a lot of people talk. Indeed, a recent documentary has caused an uprising frustration with its arrival [...]

Why your marketing should take advantage of COVID-19

Why your marketing should take advantage of COVID-19! The COVID-19 pandemic created a significant turning-point for many businesses, which forced them to reinvent their marketing strategies and tactics. The pandemic is now a part of our everyday life for two years which has changed many of our habits. Ask yourself [...]

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