Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

B2B content marketing : The key to sucess

The pandemic has deeply changed how customers interact. B2B Content marketing is used by today's businesses to expand their audience reach. Above all, it is a great tool to develop and strengthen a business positioning. B2B content marketing creates a stronger brand to appeal to more customers and generate new [...]

How to go viral on TikTok?

How to go viral on TikTok? - The secret of brand promotion Over the past few years, TikTok has become one of the most popular social media platforms and the influencer label. Many companies set up their accounts to promote the brand and attract new customers. However, for many, the [...]

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked [...]

Small business should use TikTok: 5 reasons why

TikTok is an app that was launched in 2016 in China and has quickly become one of the most popular social media platforms. Nowadays it is the fastest growing social media and it is impossible to ignore its power. So here are 5 reasons why should every small business use [...]


Want to know how to make money online? Looking for passive income ideas? Here it the perfect place to get you started. Affiliate marketing will help you earn money while you sleep without lots of effort and few risks. You can do this side hustle at home wherever you are [...]

Why choose micro-influencers over macro-influencers?

What is the buzz over influencer marketing? Influencer marketing has been embraced as one of the most effective channels in helping companies drive higher returns on investment (ROI). 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing [...]

NFT games promoting luxury brands?

The rise of NFT games NFTs (non-fungible tokens) have gained more and more popularity, spreading their intrigue throughout the internet and individuals’ curiosity. These unique digital assets can be collected through the blockchain network. With NFTs' rise in popularity, it is no surprise to see it evolve into something new. [...]

Alt Text on Instagram: How to Use it and Why

Steps to add Alt text on Instagram for an already existing post: Tap on a photo on your profile. Click the three dots on the top right. Tap Edit. Tap edit Alt Text in the bottom right. Write the Alt Text (short description of the photo) and tap Done.   [...]

How to Create an Engaging Facebook Business Page

WHY CREATE A FACEBOOK PAGE FOR MY BRAND? Facebook is home to nearly 2 billion active users every month and is by far the most popular social network. This explains why it is so important for brands to create an engaging Facebook Business Page as part of their marketing strategy. [...]

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