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Digital Marketing

4 Steps to design a Social Media Advertising Strategy

4 Steps to design a Social Media Advertising Strategy Nowadays, paid social advertising is the most reliable way to attract customers, gain content views and drive more sales from day one. As 75 percent of Gen Zers and 48 percent of millennials are affected by social media ads in 2021 [...]

The introduction of instagram reels in digital marketing

The introduction of instagram reels in digital marketing How the introduction of reels on instagram has revolutionised the digital marketing era. Nowadays, Instagram Reels offers a new way to share short video clips of up to 15 seconds within the Instagram app.  With this addition, Instagram now has five content [...]

Why companies turn to digital marketing to survive Covid-19

Why companies turn to digital marketing to survive Covid-19 The article discusses about how companies have had to start looking at and relying on their digital marketing after the pandemic. As it had never seen before, near-total disappearance of all channels associated with live events and conferences as well as [...]


With over a billion people using Instagram every month, it has become a powerful platform for any business to build a brand and create an audience online. However, it also means that it has become difficult to capture your target audience’s attention and engage with your community. So how can [...]

Email Marketing: Single or Double Opt-in?

Before launching your email marketing campaign, it is critical to familiarize yourself with different strategies. Read the article below, you will learn the huge difference between single Opt-in and Double Opt-in. The definition of Single Opt-in and Double Opt-in Single Opt-in is when users only need to sign up once [...]

Influencer Marketing: Micro vs Macro

Influencer Marketing: Micro vs Macro The influencer marketing has an enormous potential in the social media age. It consists in impulse your brand through the recommendation of an influencer. This one will show your products or services to his followers. Nevertheless, there is a belief that always bigger is better [...]

Email Marketing: a beginner’s guide

The boom of modern social media platforms such as Instagram, Facebook and TikTok may, at first sight, seem to have taken the spotlight away from more traditional ones, such as the electronic mail. Every day there are more and more companies trying to promote their brands and products in these [...]

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content [...]

E-Commerce Security: TOP 10 HACKS

TOP 10 E-Commerce security hacks In today's world, the hacker universe is surely expending with all its threaths.  Fortunately, there is a way to be protected from possible frauds by following the suggestions of the E-Commerce security: TOP 10 HACKS page. TOP 10 HACKS: 1- Make sure to have a [...]

How Audience Segmentation Can Help You Stand Out

In every industry, many are the customers that come in contact with products and services and they all present different characteristics, opinions and behaviors. Communicating effectively, and differently, with the various segments of your audience can allow you to enhance the relationship with your existing customers and to understand who [...]

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