Ways Brands Should Be Dealing with Negative Comments on Social Media

Despite all efforts to keep a flawless presence online, brands will inevitably have to be dealing with negative comments on their social media. Considering that the primary function of social media is to communicate with others, communities are easily able to share their experiences regarding brands they are doing business [...]

How to Improve Your LinkedIn Profile Visibility?

If you don't attract the expected target audience you’re looking for, while reaching too few people on your Linked profile, that means you need to improve your profile on the platform to increase your visibility. Here is how to improve your LinkedIn profile visibility: 1. Complete Your LinkedIn Profile Firstly, [...]

How to be tiktok famous?

Tiktok, your chance to become famous. In 2020, during the pandemic, Tiktok popularity inscreases a lot. The app proposes a diversified and unlimited content. The short videos and funny songs attract children, parents and grandparents. Many people want to be famous on tiktok. It looks easy but behind every success, [...]

How to create a successful influencer marketing campaign

Social media is a big part of today’s society, these social platforms have opened the door for a new kind of marketing strategy, the influencer marketing. It is a fast-growing marketing strategy and the demand for influencers increasing heavily. At the same time, it’s becoming harder for companies to reach [...]

Digital Marketing in Fashion Industry

Digital has deeply changed the way we use to do Business in lot of different ways. Among the most substantial changes there is, without a doubt, marketing in all its nuances. It is important for companies to understand how to act in this digitalize context to benefit as much as [...]

Tips on Instagram marketing

Today, Instagram is very popular with millions of active users. It is not only a platform for entertainment, it also offers you the ability to use it as a marketing platform. Furthermore, the benefits of Instagram marketing are many, with a few of them mentioned below. Instagram marketing benefits: Increases exposure [...]

How to optimize the digital customer experience on your Website ?

HOW TO OPTIMIZE THE DIGITAL CUSTOMER EXPERIENCE ON YOUR WEBSITE ? Today, nearly 1 in 4 people who have started shopping online completes to an in-store purchase. What is the best digital customer experience and how can we optimize it? How to optimize the digital customer experience in your Website ? [...]

How to Create Relevant Instagram Stories

Not only using Instagram Stories is a great way for your business to reach new potential customers, but it also increases the interaction with your community, and even can drive sales.   WHAT ARE INSTAGRAM STORIES? Pictures, videos, polls, quizzes, exclusive content, sky's the limit! Instagram Stories is a great way [...]

The 4 Types of AI you should be familiar with?

Since its appearance, Artificial Intelligence has quickly become part of our lives. Little do we know about the impact that AI has on our lives. From facial recognition to suggestions for a new restaurant AI, a lot of questions have come to light regarding whether if AI is going to [...]

How will machine learning change the state of digital marketing?

With the recent innovations in machine learning algorithms, the digital marketing industry has streamlined marketing processes and made companies more successful. Machine learning helps digital marketers analyse big data faster in order to make decisions more data driven and customer focused. Brand monitoring Firstly, most business on the Internet receive [...]

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