Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Chatbot Marketing

When chatting with a customer representative online, have you ever wondered if you were talking to a human or to a chatbot? Recently, it is becoming hard to tell. Chatbots have been around since the 1960s. However, with the rise of the digital age, they became increasingly popular and sophisticated. [...]

Artificial intelligence in marketing

Over the years, a new era has gradually developed. Controversial and debated, yet it simplifies our daily lives. It has an impact in many ways, but here we will focus on the importance of artificial intelligence in marketing: its advantages but also its limits. Advantages of artificial intelligence in marketing [...]

How is artificial intelligence changing the recruiting process?

Artificial Intelligence (AI) has been proving to bring great benefits to the way companies are now recruiting for new talents. In the near future, AI is expected to bring a true revolution to businesses practices and to entirely occupy the heart of many global businesses. The use of Artificial Intelligence [...]

The limits of data tracking in digital advertisement

The limits of data tracking in digital advertisement In recent years, a worrying subject has surfaced for social media users. The lack of limits to data tracking in the digital advertisement industry made a lot of people talk. Indeed, a recent documentary has caused an uprising frustration with its arrival [...]

Chatbot icon for online businesses

What is a chatbot? Everyone recognises the chatbot icon in the bottom right corner of any website. This chatbot icon can have many purposes, and this is what makes it useful for all business with an online presence. Before we dive into the why of using chatbots, let us first [...]

Artificial Intelligence: Future of Digital Marketing

Artificial Intelligence: Future of Digital Marketing The future of digital marketing is quickly changing, and consumers are no longer interested in generic advertisements and endorsements. With the use of the internet, consumers are constantly being exposed to these types of promotions. This has led to consumers filtering inapplicable advertisements within [...]

Go to Top