Discover Digital @ HEC Montréal articles

Discover the articles social media

Reading time : 8 minutes

Threads: An impactful tool to increase Brand Awareness

Read the article
yehchihyu
11 November 2025
Reading time : 3 minutes

The Power of User-Generated Content : How Authenticity Builds Brands

Read the article
hohnjackie
10 November 2025
Relationship Marketing
Social Media
Reading time : 3 minutes

How Arsenal Uses Digital Marketing to Build a Global Fanbase.

Read the article
lanhovenicolas
9 November 2025
Reading time : 3 minutes

Unveiling the Power of Social Media in Digital Marketing Strategies

In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…

Read the article
parkseungjin
17 March 2024
TikTok banner
Web Analytics
Reading time : 2 minutes

TikTok: Marketing’s One-stop Shop

Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…

Read the article
hammalselena
16 March 2024
alt=""
Reading time : 3 minutes

The Impacts of Influencer Marketing on the Digital Advertising

There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social…

Read the article
boustihacyprien
14 March 2024
TikTok image with the logo of the brand
Reading time : 2 minutes

TikTok challenges: converting trends into brand engagement

TikTok is a widely recognized and rapidly growing social media platform. The app is known for its diverse content, spanning from singing, cooking, storytelling to…

Read the article
amandawall
21 November 2023
Reading time : 3 minutes

Content Marketing Decoded: Drawing from Bumble’s Success

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging…

Read the article
brendaxinningtan
21 November 2023
Reading time : 4 minutes

Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…

Read the article
inessoubhi
21 November 2023
Reading time : 3 minutes

The Impact of Influencer Marketing: Unlocking Business Success

In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will…

Read the article
maximilianbrummer
21 November 2023
Reading time : 3 minutes

Influencers Impact – Social Media Evolution on Marketing Strategies

The text emphasizes the importance of differentiating between genuine content creators and unethical influencers. It highlights the need to align legal considerations with digital marketing…

Read the article
elisecoudray
21 November 2023
https://blog.youtube/news-and-events/introducing-youtube-shorts-fund/
Reading time : 3 minutes

YouTube Shorts Advertisements: How do they attract people?

With the advancement of technologies, our society has become a digital world, and many people are willing to devote their time to social media. There…

Read the article
Minseo Kwon
21 November 2023

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog