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Using the Power of Social Media: Promoting Mental Health Awareness
Read the articleHow the Premier League Connects a Global Community Beyond 90 Minutes
Read the articleThe Impact of Social Media on Consumer Behaviour
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Tuni: How to Revolutionize EdTech Digital Marketing
Tuni is an educational platform created by three students from Universidad de San Andrés in Argentina. After a year and a half of learning and…
Influencer Marketing and SEO: The Key for Brand Awareness
Within the years, the rise in popularity of social media like Instagram or TikTok has significantly increased. By passing more time on their screen, consumers…
Algorithms in Social Media: The Good and the Bad
Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing…
Influencer marketing: Drive up your engagement and reap the benefits
In 2024 and onward, influencer marketing is a strategy that brands cannot afford to ignore. In fact, as of February 2024, 26% of companies allocate…
How is Artificial Intelligence influencing social media trends?
AI connects digital tools and platforms, to enable personalized and automated interactions across devices and services.
Maximizing Online Visibility with Social Media SEO
In a highly competitive world where brands have to fight and compete for the same set of cons. It is without a doubt that many…
Incorporating storytelling in your marketing conversion funnel
Storytelling is the practice of building a series of consistent narratives that help position your brand over time. We will see in this article how,…
Predictive AI in Social Media Advertising: How to anticipate trends
By 2024 the use of AI is revolutionizing the way companies promote their products and services, through media platforms by assisting them in strategizing and…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…