Discover Digital @ HEC Montréal articles
Discover the articles social media
Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025
Read the articleUsing the Power of Social Media: Promoting Mental Health Awareness
Read the articleThreads: An impactful tool to increase Brand Awareness
Read the articleHow the Premier League Connects a Global Community Beyond 90 Minutes
Soccer, mostly known as football, is the most watched sport in the world. It’s a global sport hosting some of the world’s best leagues uniting…

The Impact of Social Media on Consumer Behaviour
Did you know that about 85% of Gen Z are influenced by social media to make purchase decision? The impact of social media on consumer…
The Power of User-Generated Content : How Authenticity Builds Brands
In today’s digital world Consumers tend to trust other people more than the brand itself. Traditional ads are pretty but not always authentic. That’s why…
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…

The Rise of Influencer Marketing: Why Authenticity Matters
In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…

How Artificial Intelligence and Fan Communities Can Boost Social Media Engagement
The rise of artificial intelligence (AI) has changed the way brands and artists use digital marketing. They now have access to new ways to promote,…

Athletes on Social Media: Building Brands and Breaking Barriers
Nowadays, athletes are influential brands in the digital era in addition to being sports idols. Social media sites like X, Instagram, and TikTok allow athletes…

The inevitables of social media marketing strategies in 2024
Social Media marketing has become one of the most evolving and rapidly growing sectors in 2024; Exploring key social media marketing strategies to boost engagement,…
Influencer Marketing and Social Media for Small Businesses
Discover how influencer marketing and social media can propel small businesses to success. Learn effective strategies for business growth. In a relentless evolving market, small…