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Content Marketing
Digital Media Campaigns
Reading time : 3 minutes

Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025

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mohdnazryhanndanishbin
11 November 2025
Digital Media Campaigns
Social Media
Reading time : 5 minutes

Using the Power of Social Media: Promoting Mental Health Awareness

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Kim Juliette Zijlema
11 November 2025
Marketing Strategy
Social Media
Reading time : 8 minutes

Threads: An impactful tool to increase Brand Awareness

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yehchihyu
11 November 2025
Reading time : 3 minutes

How the Premier League Connects a Global Community Beyond 90 Minutes

Soccer, mostly known as football, is the most watched sport in the world. It’s a global sport hosting some of the world’s best leagues uniting…

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hachemcarl
10 November 2025
influencer, social media, consumers, the impact of social media
Social Media
Reading time : 3 minutes

The Impact of Social Media on Consumer Behaviour

Did you know that about 85% of Gen Z are influenced by social media to make purchase decision? The impact of social media on consumer…

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bobkovabarbora
10 November 2025
Content Marketing
Marketing Strategy
Reading time : 3 minutes

The Power of User-Generated Content : How Authenticity Builds Brands

In today’s digital world Consumers tend to trust other people more than the brand itself. Traditional ads are pretty but not always authentic. That’s why…

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hohnjackie
10 November 2025
Content Marketing
Digital Media Campaigns
Reading time : 3 minutes

How Arsenal Uses Digital Marketing to Build a Global Fanbase.

In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…

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lanhovenicolas
9 November 2025
Influencer woman recommending products in front of a camera
Content Marketing
Digital Media Campaigns
Reading time : 2 minutes

The Rise of Influencer Marketing: Why Authenticity Matters

In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream…

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toutounjiomar
21 March 2025
AI-generated images of different stores and headquarters in the imaginary digital world of "Gag City"
Credit: Mashable composite
Content Marketing
Digital Media Campaigns
Reading time : 5 minutes

How Artificial Intelligence and Fan Communities Can Boost Social Media Engagement

The rise of artificial intelligence (AI) has changed the way brands and artists use digital marketing. They now have access to new ways to promote,…

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KheopsHunter
17 March 2025
Photo by GABRIEL BOUYS/AFP via Getty Images
Real Madrid Ultras
Content Marketing
Social Media
Reading time : 3 minutes

Athletes on Social Media: Building Brands and Breaking Barriers

Nowadays, athletes are influential brands in the digital era in addition to being sports idols. Social media sites like X, Instagram, and TikTok allow athletes…

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lucavf
3 December 2024
Magnet attracting likes and shares to social media post
Marketing Strategy
Social Media
Reading time : 4 minutes

The inevitables of social media marketing strategies in 2024

Social Media marketing has become one of the most evolving and rapidly growing sectors in 2024; Exploring key social media marketing strategies to boost engagement,…

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lahsainibadr
12 November 2024
Influence Marketing
Social Media
Reading time : 2 minutes

Influencer Marketing and Social Media for Small Businesses

Discover how influencer marketing and social media can propel small businesses to success. Learn effective strategies for business growth. In a relentless evolving market, small…

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djadjiiris
12 November 2024

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