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Content Marketing
Digital Media Campaigns
Reading time : 3 minutes

Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025

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mohdnazryhanndanishbin
11 November 2025
Content Marketing
Digital Media Campaigns
Reading time : 5 minutes

What happen if the line between AI and human disappear… ?

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loransalban
10 November 2025
Content Marketing
Digital Media Campaigns
Reading time : 3 minutes

How Arsenal Uses Digital Marketing to Build a Global Fanbase.

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lanhovenicolas
9 November 2025
Reading time : 6 minutes

The Future of Web Analytics and How AI Could Help Marketers Fill in the Gaps

Web analytics has undergone significant transformation in recent years. Laws such as Law 25 in Québec and the General Data Protection Regulation (GDPR) in Europe…

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ramosroxana
9 November 2025
Marketing Strategy
Marketing Technology
Reading time : 2 minutes

The Future of AI and SNS Marketing

Nowadays, SNS marketing is evolving rapidly by using AI. Such as advertising targeting, contents optimization, and customer engagement. Many companies are using AI to provide…

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leeyoonju
21 March 2025
Digital Media Campaigns
Search Engine Optimization
Reading time : 2 minutes

AI and S.E.O. marketing, the future of search engines.

During the last few years we have seen the evolution of a new form of researching through the web. The A.I. (Artificial Intelligence) revolution has…

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gonzalezpiconnicolas
20 March 2025
Background showing digital marketing and influencer marketing elements
Influence Marketing
Marketing Strategy
Reading time : 2 minutes

Why Influencer Marketing Strategies Are Essential for Brand Engagement

In the past year, influencer marketing strategies have become essential within digital marketing, driving both brand engagement and customer loyalty. According to Creator Economy Statistics…

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hogbergemmabirgitta
12 November 2024
background image of a bulb with AI features
Content Marketing
Digital Media Campaigns
Reading time : 4 minutes

Personalization Revolution: How is AI Shaping the Future of Digital Marketing

Nowadays, AI is the buzzword in industries, this goes the same for marketing. In the era of big data where consumers are flooded with information,…

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wangangelaanqi
12 November 2024
Digital marketing is composed of SEO, mobile and website ads, videos, social networking and email marketing.
Reading time : 6 minutes

The Future of Marketing is Digital: Why HEC Montreal Needs Mandatory Digital Marketing Classes for All University Marketing Students

Digital marketing is the future of marketing. Therefore, it is crucial that it becomes a mandatory course for university students studying marketing at HEC if…

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florencemeunier
14 November 2023
Coca-Cola logo with two black glass bottles
Digital Media Campaigns
Reading time : 3 minutes

Coca-Cola’s adaptation to the digital age thanks to digital marketing

You all know the world-famous brand: Coca-Cola! Since its foundation in 1892, the American company has been able to forge an important place for itself…

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morgenvalentine
29 March 2023
Artificial intelligence AI research of robot and cyborg development for future of people living. Digital data mining and machine learning technology design for computer brain communication.
Marketing Technology
Reading time : 3 minutes

The Use Artificial Intelligence in Digital Marketing

Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change…

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meersondavid
28 March 2023
Social Media
Reading time : 2 minutes

Instagram marketing: 3 tips for mastering it!

As Instagram has two billion active users in 2021 and is on its way to reaching 2.5 billion by 2023, the social media platform offers…

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keuningmaartje
14 November 2022

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