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Authentic Marketing and the Paradox of Being Real
Read the articleArtificial intelligence and the future of work: Is AI actually replacing human’s jobs?
Read the articleHow Arsenal Uses Digital Marketing to Build a Global Fanbase.
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Athletes on Social Media: Building Brands and Breaking Barriers
Nowadays, athletes are influential brands in the digital era in addition to being sports idols. Social media sites like X, Instagram, and TikTok allow athletes…

AI Chatbots in Digital Marketing: A Double-Edged Sword
AI-powered chatbots have taken the digital marketing industry by storm. They provide quick responses, collect data, and enhance the customer’s overall experience. However, while they…

Personalization Revolution: How is AI Shaping the Future of Digital Marketing
Nowadays, AI is the buzzword in industries, this goes the same for marketing. In the era of big data where consumers are flooded with information,…

Tuni: How to Revolutionize EdTech Digital Marketing
Tuni is an educational platform created by three students from Universidad de San Andrés in Argentina. After a year and a half of learning and…

How AI is Revolutionizing Digital Marketing
AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…

The Power of Unconventional Marketing
In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…

How Making Your Marketing Accessible Can Become a competitive advantage?
Digital marketing has the power to reach millions of people, but what about the 1.3 billion individuals living with disabilities? Inclusivity is taking on an…
How to use AI to create unique content
In today’s digital age and the constant battle for attention online, creative and unique content is the key to success. Feel free to try to…

Make The Most Of UGC In Your Marketing Strategy
User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So…