Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

How to get views on Youtube?

Unique views are the first steps towards gaining popularity within YouTube, but how can we attract new audiences to follow our channel. Here are some tips on how creating a loyal fanbase, but consistency and creativity are the key concepts you need to practice in order to start getting views. Titles is what makes you […]

Coca-Cola’s adaptation to the digital age thanks to digital marketing

Coca-Cola logo with two black glass bottles

You all know the world-famous brand: Coca-Cola! Since its foundation in 1892, the American company has been able to forge an important place for itself in the soft drink industry, thanks to its flagship product, the “Coca-Cola” soda. Today present in more than 200 countries, the company is known for its popular marketing campaigns. In […]

How to improve your Instagram SEO

Instagram has over one billion monthly active users, making it a platform that businesses and individuals can use to connect with their target audience. One of the most effective ways to get discovered on Instagram is by improving your profile for search engine optimization. Here are some tips on how to improve Instagram Seo. What […]

How to market your brand using UGC & Influencer marketing

User generated content and content by influencers

You probably have heard about Influencer marketing. But, you may be wondering what is UGC? UGC stands for User Generated Content. It has become more and more popular especially in the previous year. Reach your target audience Let’s start with Influencer marketing. In order will to convert viewers into potential clients, you need to select […]

Why and how to optimize website for mobile devices?

Website in mobile device

In today’s digital world, having a mobile-optimized website is no longer a luxury, but a necessity. With the majority of internet users accessing the web through their smartphones, optimizing your website for mobile devices is crucial for delivering a positive user experience and improving your search engine rankings. In this article, we will explore why […]

The importance of SEO services for your website

Search engine optimization (SEO) is a key element of any successful digital marketing strategy. SEO services can help improve the visibility and ranking of your website in organic search results. In this article, we will explain why SEO services are important for your website and how you can leverage them to improve your online presence. […]