Over the years, a new era has gradually developed. Controversial and debated, yet it simplifies our daily lives. It has an impact in many ways, but here we will focus on the importance of artificial intelligence in marketing: its advantages but also its limits.

Artificial intelligence in marketing

Advantages of artificial intelligence in marketing

First of all, artificial intelligence in marketing saves time for workers. Indeed, it allows them to delegate some very complex tasks that would have taken hours to handle if it didn’t exist. For instance, artificial intelligence in marketing allows to analyse data accurately, thus allowing to anticipate future trends.

It also allows to reduce errors. We can’t avoid the human’s ones, but artificial intelligence can.

Chatbots are also a big advantage of artificial intelligence in marketing. They contribute to a better customer service. They adapt to the clients’ request and provide them satisfaction when it resolves the issue. Chatbots are automatized so it’s better than human help in certain cases, because all the information is stored in the memory of the chatbots: they have a big storage capacity.

Finally, algorithms of artificial intelligence in marketing allows to efficiently catch the targeting clients. Indeed, thanks to it, we can have a perfect idea of the market segment.

Artificial intelligence in marketing has other advantages. Despite However, currently, artificial intelligence in marketing has also some limits.

Despite artificial intelligence in marketing’s numerous advantages, artificial intelligence in marketing also has limits.

Limits of artificial intelligence in marketing

First of all, a chatbot for example, can never replace a human. This is one of the biggest limits of artificial intelligence in marketing. Indeed, when an assistance is a human one, the consumers do not feel that they are alone in their problem. They feel that someone else is involved, and that is reassuring. A chatbot is not adaptable word by word. If the solution to the problem is not in its database, it will have no way to help the consumer. The human being will be able to do that or at least, he can try to find a solution. That is a difference with artificial intelligence in marketing.

Secondly, artificial intelligence in marketing generates lots of debates and is very controversial. Indeed, ethics questions arise. For example, cookies: this small icon that you tick without questioning allows websites to get your information, sometimes personal, then to offer you ads adapted to you and your personality. Yet, this kind of tool has blurred limits. It can be sold to compagnies, and you will never know it. Personal data protection is therefore another limit of artificial intelligence in marketing.

In the worst case, a hacker can sometimes easily get your information, as it is registered into several systems. It can sometimes be sold in the Darkweb: it arrives with several big apps. This is a very dark side of artificial intelligence in marketing, it pains to keep its limits.

Conclusion

Artificial intelligence in marketing is our future. It allows a numerous number of positive aspects and saves us many times when our TV does not work or when we want to know what is the best product for us. However, there are important limits to artificial intelligence in marketing: some protection and security problems, bugs, limited help from chatbots… Progress has to be made in artificial intelligence in marketing.