How Pinterest Can Help Increase SEO

With the constant evolution of social and SEO digital marketing, Pinterest may be a neglected resource, depending on the type of business you’re in.

It’s now more important than ever to understand the relationship between Pinterest, your business, and SEO – and we want to help you do it.

We know that you’ve been busting your hump on marketing strategies, or maybe you’re already on Pinterest, and you want to hit the Pinterest SEO work hardcore. Whatever your reason, we’re going to fill you in on 3 easy ways you can boost your SEO digital marketing strategy. We hope to help you put a solid effort into Pinterest SEO, which will definitely pay off in more ways than one.

Let’s get started.

 

What is Pinterest?

In case you’re unaware, Pinterest is a highly visual, categorically organized social media platform, that thrives in its exploratory nature.

Inside, users own different boards that they’re able to ”pin” their interests to, and place in their own individual category. Essentially, it embodies digital corkboards, or vision boards, that users are able to share with their friends and family.

3 Ways Pinterest Increase SEO

Pinterest Increases Your Chances to Appear in SERPS

SEO digital marketing goals revolve around an activity that gets a website featured in the SERPS. This is what’s known as the search engine ranking pages.

If you have an active Pinterest page, it can help boost your page to the branded searches’ very front. This is especially important if your website is filled with photos, recipes, and other great pin-able items. They’re known as ‘critical drivers’ for your business, and your Pinterest page will flourish if you use them correctly.

Get More Backlinks

Backlinks are a fantastic way to increase SEO rankings in Google. When using Pinterest, they give you the opportunity to use each pin a different backlink to your website.

Now, don’t get too ahead of yourself. Keep in mind that Pinterest links are known as ”nofollow”, meaning they do not bump up your SEO digital marketing results directly. However, one thing can be for sure, if your Pinterest boards rock, people will be more enthusiastic about clicking through to your site.

Remember, Pinterest is a Search Engine

Usually, when people hear the words ”search engine,” they automatically think of Google. This is the obvious choice, but there are millions of searches on Youtube, and of course, Pinterest, every single month.

In today’s world, it may seem near unattainable to rank for any of your keywords in Google, but that doesn’t stop you from trying to get your content to the top of Pinterest. After all, this SEO digital marketing strategy may be a bit more realistic.

Similar to getting to the very front page of Google, succeeding on Pinterest isn’t something that will happen overnight. Be prepared to put in some solid work, but don’t forget to enjoy your journey to the top!

So, there you have it. Three easy ways Pinterest increases SEO efforts. Now get out there, and make magic happen!